Engagement Enhanced
Vacation.com has made enhancements to its Engagement marketing program.
Engagement now allows Vacation.com members the opportunity to include prospective clients on preferred partner e-mail promotions. Throughout 2014, members can participate in more than 150 Engagement email promotions, including for the first time this year Disney – the latest participant in the Engagement program. Engagement delivers “relevant and timely supplier offers to clients through professionally-designed and targeted e-mails.”
“The Engagement program has been a tremendous success for us and our supplier partners, but we needed to take that next step. By adding the component of prospective clients to our targeted e-mails, we will entice even more consumers to take advantage of what Vacation.com member agencies have to offer to them,” said Vacation.com president John Lovell (pictured). “The Engagement program is all about helping our members grow their business. With more than 150 Engagement email promotions a year, there are many opportunities for our members to market their travel expertise and convert prospective clients into regular, repeat clients.”
Engagement also integrates retargeting capabilities with the e-mail distributions to maximize the exposure of exclusive travel offers. This technology keeps each preferred partner’s offer in front of travellers as they surf the Web during their daily activities. In order for prospective clients to be included in the Engagement e-mail campaigns, e-mail addresses must be collected from either the Vacation.com member’s agency web site or via an opt-in sign up form. The direct mail component of Engagement will remain entirely comprised of existing clients, and prospective clients will not be included in the direct mail promotions. There are more than 75 direct mail promotions planned throughout 2014.
