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Paul Larcher has joined the VoX International Inc. team in the position of account director for the Las Vegas Convention and Visitors Authority (LVCVA) account. He will work closely with travel trade and the groups and meetings market to promote Las Vegas as a preferred destination for Canadians.
Larcher has over 22 years experience in the travel industry, starting his career at Sunquest Vacations in the reservations department before quickly growing in the company as group sales supervisor, sales manager, then director of advertising and promotions.
In 2000, Larcher left the travel industry to pursue a career in advertising and marketing with an agency as account manager. His primary client was Labatt and hed also managed Melitta, ClubLink, Merial Pharmaceuticals and Pizza Hut.
He returned to the travel industry in 2006 as director of marketing at MyTravel, which later became Thomas Cook Canada.
Susan Webb, president of VoX International, said: \”We\’re excited to welcome Paul Larcher to VoX International as account director for the (LVCVA) account; Paul has an extensive background in sales and marketing and will be a great asset to VoX with his wealth of knowledge, creativity and enthusiasm.\”
Webb also said that: \”After an extremely successful 6 years of promoting the destination under the direction of Patrice Bell, VoX was saddened when she resigned from her position of LVCVA, account director. We wish her well in her future career endeavours and look forward to Paul continuing to develop effective relationships and sales initiatives that have been achieved in the past.\”
VoX International Inc. has represented the (LVCVA) account throughout Canada from its Toronto-based office with representatives in western Canada and Quebec for six years. Larcher can be reached at paul@voxtm.ca or toll free at 1-866 925 9212 or locally at (416) 925-8212 extension 226.