Uniworld expands online presence

Uniworld Boutique River Cruises’ online presence continues to grow. The company has launched its first blog on Tumblr — http://uniworld.tumblr.com — with the purpose of sharing stories, expert advice, recipes and articles about river cruising through blog posts. Additionally, with the blog one can connect and engage with customers: existing past guests, new prospects and industry leaders/travel professionals. “The goal of Tumblr is to provide insider stories about Uniworld,”says Maria Grimardi, Uniworld’s vice-president of marketing. “Our upcoming blog posts will feature first-hand experiences from Uniworld past guests and recipes from Uniworld’s Culinary Director, Global Master Chef, Bernhard Zorn.”Not only will river cruise enthusiasts and travel aficionados be able to follow Uniworld’s blog for exclusive information about travelling, they will also be able to follow Uniworld on their newly launched Instagram account available on iPhone and Android mobile devices, providing an opportunity for followers to view live photos taken directly from Uniworld’s ships and company events, in real time. Whether people are anticipating their upcoming cruise or curious about river cruising, Uniworld’s Instagram account is a destination to view exclusive photos that makes its followers feel as if they have stepped onto one of Uniworld’s boutique river cruise ships and are experiencing a river cruise themselves.