The WestJet Group Provides Further Update On Sunwing Airlines, Swoop Integration
The WestJet Group has provided a further update on its plans for the integration of Sunwing Airlines and Swoop into one product offering, making it clear that those plans are directed at providing reliable and affordable travel to a broader spectrum of guests and communities across Canada and beyond, through combining the best of every airline across the WestJet Group.
Alexis von Hoensbroech, WestJet Group, Chief Executive Officer, said: “We are confident that the future integration of Sunwing Airlines into the WestJet Group, following that of our ultra-low-cost carrier Swoop will significantly enhance our ability to provide affordability and choice to our guests.”
He said that: “The integration of all jets from Sunwing Airlines, Swoop and WestJet into one fleet will provide us with the scale to enhance our collective operational resilience, while offering more affordable fares and vacation opportunities across our entire network.”
The WestJet Group’s updated noted as well that while the integration of Swoop is anticipated to conclude by the end of October 2023, Sunwing Airlines will not start integrating before 2024 and remains business as usual at this time.
The tour operator business, Sunwing Vacations and WestJet Vacations together will form the leading tour operator in Canada and will continue to operate independently under their existing and respective brands, as integral parts of the WestJet Group.
The company said in its update that as a result, both Sunwing Vacations and WestJet Vacations will significantly expand vacation offerings to even more communities across its extensive network as well as offering affordable vacation packages from communities in Canada on a year-round basis, which were previously seasonal.
Furthermore, through leveraging the ultra-low fare products pioneered by Swoop and affordable vacation packages offered by Sunwing Vacations, the WestJet Group will begin providing ultra-affordable fares and increased affordable vacation packages across Canada through the entirety of its 180 aircraft.
Said von Hoensbroech: “Competition amongst air carriers in Canada has never been healthier and after a challenging three years, aviation is back, with passenger traffic doubling in Canada since March 2022.”
And the WestJet Group’s Chief Executive Officer concluded: “As the strongest airline in Western Canada and the biggest vacation provider across the entire country – the integration of Swoop and eventually Sunwing Airlines into the WestJet Group will enhance affordability and serve to increase choice for Canadians for their air travel and vacation plans.”
