Tauck launches 2013 European portfolio
Tauck has unveiled its 2013 product portfolio for Europe, and for the coming year will offer an array of nearly 70 land and cruise itineraries spanning the continent. Tauck’s 2013 offerings are highlighted in a new 148-page brochure that features a refreshed layout and graphics treatment, and messaging that emphasizes “How You See The World Matters.”According to Tauck CEO Dan Mahar, “How You See The World Matters”underscores that the way in which travellers experience a place is as important as the place itself. “Travel decisions are typically destination-focused, yet ‘how’ you experience any destination is just as critical to your overall experience as where you travel,”noted Mahar. The “How You See The World Matters”theme is explored in the opening spreads of the new Tauck brochure, with specific focus on the four key elements that distinguish every Tauck journey, according to Mahar. He identified those elements as innovative “insider”access to unique experiences, the high level of service provided by the company’s professional Tauck Directors, the all-inclusive value that Tauck delivers, and the ease and convenience of having Tauck handle all the details inherent in planning and taking a vacation. Tauck’s European itineraries are divided among its six product categories, including classic Tauck World Discovery land tours, intimate river cruises, small ship cruises, Bridges family itineraries, special Tauck Events, and active, immersive small-group Culturious journeys. Among the Culturious journeys on tap for next year is a new “Imperial Europe: Budapest, Vienna & Prague”itinerary. Priced from $4,590 (p.p., double, plus air), the 10-day journey features a three-night stay in Budapest, three nights in Vienna, and an overnight in Cesky Krumlov before concluding with a two-night stay in Prague. With the unveiling of its 2013 European portfolio, Tauck has also announced that it is holding all 2012 prices on its classic “Yellow Roads of Europe”land journeys. (http://www.tauck.com)
