Saving the White Cliffs of Dover

Trafalgar is a strong believer that the natural and cultural heritage is what sustains the travel industry, and that its preservation is imperative. That belief has compelled the tour company to continue its support for The National Trust for a second year, this time as their sole corporate sponsor in the bid to save the world-renowned White Cliffs of Dover. In partnership with The Travel Corporation Conservation Foundation, Trafalgar’s donation will aid the National Trust in its bid to purchase a missing 1.35 km stretch of the spectacular White Cliffs, and protect this natural habitat as an iconic landmark for generations to enjoy. Gavin Tollman, Global CEO of Trafalgar, commented: “We are passionate about the efforts of the National Trust in preserving our history, so the opportunity to support them to further protect such a significant historical site took little consideration. As Trafalgar’s roots are in the UK, we are very connected to this project, and in marking our 65th birthday this year, we are proud to be a part of such a meaningful campaign.” The National Trust must raise 1.2 million in order to purchase the land, and are sending a nationwide appeal to “Save the White Cliffs.”Donors are able to virtually etch their name and a message of support in the cliffs. The appeal was officially launched on June 25 of this year. For details about the appeal and how to donate please visit http://www.nationaltrust.org.uk/get-involved/donate/current-appeals/white-cliffs-of-dover-appeal/why-the-cliffs-need-safeguarding .