SANDALS LAUNCHES NEW VIDEO CHANNEL
In an ongoing effort to educate and support travel agents with tools and marketing assets to help grow their businesses, Sandals Resorts International, parent company of Sandals Resorts and Beaches Resorts, has launched videos.sandals.com, a new online video channel designed to engage viewers at home with all aspects of the brand’s signature “Luxury Included Vacation” experience. The videos will serve as a tool for agents to share an in-depth look at some of the brands most exciting and important initiatives with clients.
“We know agents want to communicate with their clients in the freshest, most relevant ways and currently video is that tool,” says Kevin Froemming, president of Unique Vacations, Inc., an affiliate of the worldwide representatives of Sandals Resorts and Beaches Resorts. “Our new webisodes allow agents to share elements of the Sandals and Beaches’ Luxury Included® difference, from the authenticity of our cuisine to the work we do in the Caribbean through the Sandals Foundation, through media that is rich, robust and engaging.”
The webisodes will feature a variety of interesting topics, from a sneak peek at destination wedding planning and the best places to dive in the Caribbean, to the perks of having a personal butler and the Sandals Foundation’s important work of making life better for Caribbean citizens. The first webisode, “From Naples to Sandals Resorts,” highlights Sandals’ commitment to serving only the most authentic global cuisine as part of its Discovery Dining program and takes viewers through the process of creating the perfect pizza. Equipped with the freshest ingredients, a Wood Stone oven and a native Italian chef, Sandals Resorts takes viewers into the kitchen and serves up the Caribbean’s best pizzas in true Italian tradition.
The webisode series will continue through January, with new videos airing bi-weekly. All webisodes will be available to download for those who wish to share the content. For more information and to view the latest Sandals Resorts webisodes, visit http://www.videos.sandals.com .
