Sandals has a spot for agents in elite club
Continuing its long-standing tradition of support and recognition for its travel agent partners, Sandals Resorts International (SRI) has launched the Chairman’s Royal Club — an all new reward program for its elite agents. A select group of top travel agents who have continuously produced results and showcased loyalty to the resort brand are invited into the inaugural class of the exclusive Chairman’s Royal Club, allowing members to reap the extra rewards and opportunities available to those who have been especially successful at selling Sandals Resorts, Beaches Resorts and Grand Pineapple Beach Resorts. In announcing the new initiative, SRI’s chairman and founder, Gordon “Butch” Stewart said: “For more than 30 years, I have recognized the power of travel agents and have had the pleasure and privilege of working alongside these talented people. There is no partnership we consider more important, and we are delighted to recognize the special status that these exemplary travel agents will enjoy through membership in the Chairman’s Royal Club.” New Canadian members include: Ryan Bullock, Kamloops Travel World, Kamloops, BC; Susan Vincent, Jetaways Travel, TPI, Saskatoon, SK; Mary Calico, Advance Travel Centre, Mississauga, ON; Jen Jackson, Advantage Lakeview Travel, St. Catharines, ON; Renee Cannon, Marlin Travel, Oakville, ON; Al Valente, Valente Travel, Windsor, ON; Kathy Kennedy, Funtastique Travel, Pointe Claire, QC; Lisa Billings, Maritime Travel, Moncton, NB; Todd Goguen, Maritime Travel, Moncton, NB; Kim Hartlen, Tripcentral.ca, Bedford, NS; and Lois Barbour, Travel Time, TPI, St. John’s, NL. To become eligible for entry into the Chairman’s Royal Club, travel agents must sell more than 75 rooms per year and provide consistent outstanding customer service to all Sandals Resorts guests. Travel agents are required to annually attend workshops and participate in FAM trips, and must score an 8 or 10 on a Mystery Guest Call. Distinct benefits of membership to the Chairman’s Royal Club include reimbursement for promotional expenses up to 75%, a $100 Island Routes Adventure Tours discount for each and every visit, up to $250 airfare reimbursement, complimentary wireless connection and resort discounts of 25% on spa treatments and sundries. And perhaps best of all, agencies with Chairman’s Royal Club membership can earn 16% commissions on resort sales — the highest in the industry. Once inducted into the club, agents will receive a membership kit filled with a welcome letter from the Chairman, a plaque, two VIP luggage tags, a membership VIP card, 250 specialized business cards, a marketing CD complete with logos, ad slicks and other useful promotional tools. To learn more about the Chairman’s Royal Club, agents can contact their local Business Development Manager by calling 1-855-NOW4CRC or email chairmansroyalclub@uvi.sandals.com .
