Palace goes Hard Rock

Palace Resorts has launched a new All-Inclusive Collection that will act as the sales and marketing arm of the world’s first-ever all-inclusive Hard Rock Hotels. Properties include Hard Rock Hotel & Casino Punta Cana in the Dominican Republic and three Mexico properties set to launch in 2012 and 2013 — Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya. The initiative will be led by the company’s COO Rafael Chapur, son of Roberto Chapur who created the Palace Resorts brand in Mexico more than 25 years ago. For more, go to http://www.hrhallinclusive.com .