What Makes A Message Spam?

Canada’s travel industry certainly has a lot of questions about this country’s new anti-spam legislation (Bill C-28) that’s set to take effect on July 1, 2014.

Both today’s (May 6) and last week’s (May 1) Travel Law webinars by Heifetz Crozier Law’s Doug Crozier and Tim Law are sold out and a third Question & Answer webinar on the legislation has now been scheduled for May 14, 2014 at noon.

But questions are questions. So in each issue of Press Today this week, Crozier and Law will be responding to a question posed by agents on the new legislation. So here’s today’s question:

Is there a specific number of recipients that makes the message spam/CEM?

The number of recipients is irrelevant to whether it is “spam.” Sending to any number of recipients, even one, would be considered “spam” if there is no consent and/or the CEM does not include the necessary requirements regarding information about the sender and an unsubscribe mechanism. If there is consent from all recipients, and the CEM contains the necessary information about the sender and an unsubscribe mechanism, CASL does not limit the number of recipients.

If you have a question on Canada’s anti-spam legislation, you can send it to info@hclaw.com .

To register for the third webinar, go to http://travellaw.ca/webinar-registration

And if you’d like to get the full story on Bill C-28, you can click here to check out the May 5, 2014 digital edition of Canadian Travel Press.

And to stay informed on all of the latest travel industry news, subscribe to all of Baxter Travel Media’s publications by going to https://www.travelpress.com/subscribe .