It’s All About The Content

Booking.com has launched its new Content API for accommodation channel managers, content providers and property management companies.

After a successful round of beta testing earlier this year with a select group of early adopters, these new specifications provide free access for providers to instantly send all necessary information to build and maintain multiple listings on Booking.com, including property photos and information about their facilities and policies, via a direct connection, dramatically reducing the time to upload content from weeks to hours.

After providers implement the code required to connect to the API, they can automatically send all information required to build new listings on Booking.com from start to finish.

Previously, photo content, facilities information and policies had to be uploaded manually on a per property basis, often taking several weeks, depending on the number of properties in a provider’s portfolio.

Now with the new Content API, providers can instantly push all the relevant information for thousands of properties directly to Booking.com’s system, reducing the content upload process from several weeks to a couple of days.

Remco van Zanten, global director of partner services at Booking.com, commented: “We’re constantly looking at innovative ways to create a more seamless, intuitive and automated experience for our partners.”

Van Zanten continued: “We know that having great content is key to engaging effectively with consumers, which is not only vital to a great customer experience, but allows our partners to generate more incremental business via our platform. That’s why we’ve created a scalable solution that helps PMCs and other providers list dozens or even thousands of properties on Booking.com more quickly and at no cost.”

For those interested in connecting to the new Content API, providers that already work with Booking.com can access the specifications for free directly from the provider portal at https://connect.booking.com.

For providers that are new to Booking.com, they should contact connectivity@booking.com for more information.