HAL & Seabourn combine sales teams to enhance trade support
In a move to strengthen and unify sales efforts, Holland America Line and Seabourn — two divisions of Carnival Corporation and plc — announced that the brands are consolidating their respective sales teams into a singular force with aligned leadership for North America and Australia trade regions.
The combined sales team will be led by Rob Coleman, who was promoted to senior vice president of North America and Australia sales. Coleman continues to report to Beth Bodensteiner, chief commercial officer for Holland America Line.
“Over the past 25 years, Rob has been an invaluable asset to Holland America Line’s sales team,” said Gus Antorcha, president of Holland America Line. “With his expertise he is poised to lead Holland America Line and Seabourn in an exciting opportunity to further build and expand trade alliances.”
“Combining the two sales teams enables us to leverage and integrate industry-leading reporting, analytics and commercial trade programs for both brands,” added Natalya Leahy, president of Seabourn.
About Coleman
Most recently, Coleman served as Holland America Line’s vice president of North America sales. Prior to that role, he was vice president, charter, incentive and series partnerships.
Coleman joined Holland America Line in 1999 as an inside sales representative and has consistently taken on new positions of increasing responsibility within the company throughout his tenure.
“Our field sales team already is experienced in representing both Holland America Line and Seabourn, and combining forces makes us a powerhouse,” said Coleman. “This will be highly beneficial for travel advisors who already work with both brands, providing consistency, focus and enhanced support for their businesses.”
With the new structure, Tara Schreiner was promoted to vice president of national and strategic partnerships for Holland America and Seabourn. Steve Smotrys, Seabourn’s vice president, sales and trade relations, will be leaving the company in September. “Steve’s leadership has been invaluable in his roles at Cunard, Princess and Seabourn over the years and we wish him the best,” said Leahy.
Travel advisors can connect with their BDM and the sales team through OneSourceCruises.com or by emailing sales@hollandamerica.com. For more information, call 1-800-426-0327.
