Florida Keys launches new eco experience trail pass

Visitors to the Florida Keys can now discover the island chain’s unique eco-attractions and environmental offerings by using the free Florida Keys Eco-Experience Trail pass.

The mobile-exclusive digital pass enables users to check in at area businesses and earn points while exploring the rich natural world and wildlife of the continental United States’ southernmost island chain.

Created by the Florida Keys tourism council and technology company Bandwango, the Eco-Experience Trail pass includes nearly 50 geo-tagged, bookable activities that encourage engagement with the Keys’ environment and sustainability initiatives. Other activities and offerings are to be added in 2024.

How to use the Eco-Experience Trail pass

After accessing the pass via fla-keys.com/experience, users can activate it and begin  exploring parks and nature tours, wildlife centers and refuges, coral restoration opportunities, eco-adventures and more from Key Largo to Key West.

Also featured are fishing, diving and snorkeling tours in the protected waters of the Florida Keys National Marine Sanctuary that surrounds the Keys – many conducted by sanctuary-certified Blue Star operators.

Upon checking in at a location on the pass, users receive points based on the level of the experience. Once a specific number of points is earned, passholders can exchange them for Keys-focused prizes. In addition, some participating businesses provide value-added offerings or incentives.

“The Eco-Experience Trail pass is an easy-to-use, mobile-based ‘passport’ that introduces visitors to the best of the Florida Keys’ natural attractions,” said Rita Irwin, chair of the Keys tourism council. “Once they connect with the island chain’s environment, they can make eco-conscious choices that help protect it.”