Emirates launches official Facebook page

Emirates has officially launched its Facebook page — attracting more 300,000 fans within the first three weeks. Millions of Emirates fans around the world can now connect and engage with the airline directly through Facebook. Incredibly, in its first two weeks Emirates was also established as the number one airline in Facebook in the MENA region. The Emirates Facebook page soft launch took place March 25 in preparation for the April 2 launch of the airlines’ new global brand platform “Hello Tomorrow.”A series of teaser quizzes highlighting vignettes from one of the new TV commercials were featured, attracting more than 3,330 likes and 1,300 comments over a one-week period. The page allows fans to interact with the brand through Facebook exclusive content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab. Fans can also look at how Emirates has grown since its early days in 1985 through Facebook’s milestone feature – from its launch with just two aircraft, to its current status as one of the world’s fastest growing airlines. Coinciding with the launch of the “Hello Tomorrow”campaign, fans of the page will be treated to a different advertising creative every Monday to inspire them. The page will also look to engage with fans through exclusive, targeted “Hello Tomorrow”messages. The new global brand platform includes a revamped web site to reflect the new messaging and a new YouTube channel where the new TV ads can be viewed – http://www.youtube.com/emirates .