CONNECTING WITH THE TRADE

VisitBritain has launched its new travel trade web site which offers an extensive array of resources for both tour operators and travel agents. The new site features itineraries, a library of video and images specifically aimed at the travel trade, a VisitBritain Toolkit, and downloadable events calendars showcasing Britains festivals, exhibitions and events in the years ahead.

According to Carl Walsh, director of travel trade & business visits, VisitBritain,\”The new web site is a one-stop shop with an abundance of great resources in one easy-to-navigate location. The desired outcome was to provide our travel agents and tour operators with everything they require in the most efficient way possible and that is exactly what we have achieved with this new website. It is extremely beneficial to our visitors.\”
The new web site also features commercial opportunities available to the trade. Trade customers can take advantage of special rates and discounts on selected products from the VisitBritain Shop and earn commission by participating in the affiliate scheme. There is also the opportunity to sign up to receive VisitBritain\’s monthly travel trade newsletter, which includes important product updates and exclusive offers for travel professionals selling Britain.

And to further support travel agents and operators, VisitBritain will be adding four core modules to their BritAgent program. The specialist online program is designed to help agents increase productivity and efficiency when selling and booking travel to Britain by providing them with the product and destination knowledge needed to meet their clients\’ needs. The new modules will cover four key topics that attract American visitors to Britain; countryside, culture, heritage and shopping.
Go to http://www.visitbritain.org for more.