In research from MMGY Travel Intelligence it was found that nearly three in four Gen X travellers (74%) and more than seven in 10 Younger Boomers (71%) say guided vacations appeal to them – a clear signal that touring has entered the mainstream for the next generation of leisure travellers.
Those findings make it clear that the decades-old view that guided travel was something that travellers “aged into” later in life is not just outdated, but also wildly off base.
Perhaps even more notable, the broader guided travel ecosystem – including tour operators and tourism guidance...
Air Canada Vacations has launched its Europe, Asia, Oceania, South America and Beyond, 2026 Travel Agent Toolkit.
The 2026 edition is a first for the company, bringing together Europe, a multitude of continents and Cruises, into one comprehensive toolkit.
Designed to streamline trip planning and support travel advisors as they prepare for the year ahead. The toolkit introduces enhanced features and practical tools aimed at simplifying the booking process and improving day-to-day usability.
Nino Montagnese, Vice President, Air Canada Vacations, said: “We are excited to present...
Intrepid Travel has signed a landmark partnership agreement with the Indigenous Tourism Association of Canada (ITAC) that will see it committing CA$500,000 over the next five years to support the growth and promotion of Indigenous tourism across Canada.
Intrepid will increase the number of Indigenous-led experiences across its Canadian itineraries, co-develop community-led products and co-create new signature Indigenous-centered adventures through the partnership.
The operator said that by the of 2026, 75% of its Canadian tours will include at least one Indigenous experience with a...
To help Canadian travel agents protect and close more cruise bookings with confidence, TravelBrands Encore Cruises has launched FlexAir by Encore.
The new air booking solution allows advisors to hold qualifying flights with $0 due at time of booking, giving them more time to finalize their clients’ cruise plans without risking today’s airfare or losing momentum on the sale.
Key benefits of FlexAir by Encore include:
$0 due at time of booking*
Hold flights for up to 30 days prior to departure*
Protect today’s pricing*
Sell with confidence, not pressure
FlexAir...
If you’re wondering what the most requested sporting events for 2026 and beyond are, will Roadtrips has the answer.
Dave Guenther, President and Founder of Roadtrips, observed that: “Sports travel is really having a moment,” before continuing: “While sports has always enjoyed a strong following, we’re seeing a heightened level of interest as people combine their love of travel with their passion for sports.”
Guenther pointed out that: “With the World Cup and the next Summer Games taking place right here in our backyard, there is a tremendous opportunity for travel...
Travel agents across Canada are getting a big shout out from Sunwing Vacations for their exceptional commitment and support, which made possible a generous $210,000 donation to aid communities in Jamaica impacted by Hurricane Melissa. The remarkable achievement underscores the vital role travel agents play in creating meaningful change beyond travel.
Between Dec. 1 and Dec.14, Sunwing Vacations committed to donate $100 to GlobalMedic for every Jamaica vacation booked to support Jamaica. Tourism plays a critical role in supporting local communities and driving economic recovery,...
The Globus family of brands is strengthening its role as a long-standing partner to the advisor community with the launch of the “Start Strong: Ultimate Guide for New Travel Advisors” that’s designed to help newer sellers build confidence, capabilities and sustainable businesses from day one.
Across the industry, suppliers and agency owners alike are seeing an influx of advisors who are newer to selling travel – bringing fresh energy and entrepreneurial spirit but also facing a steep learning curve as they navigate complex products, client expectations and an increasingly...
RIT Vacations is inviting travel advisors to celebrate the 267th anniversary of Rabbie Burns by joining them at a Scotland-focused webinar on Jan. 27.
Each year on Jan. 25, Scots around the world honour their most famous bard with Burns Night celebrations featuring traditional suppers, haggis, poetry, and plenty of good cheer. With Scotland as our key focus this year, there’s never been a better time to experience the country that inspired Burns’ timeless words.
Jonathan Sargeant, Director of Sales at RIT Vacations, said that: “There’s no better way to connect with the...
Goway is set to make 2026 a special year as it leans into consumer demand for special events experiences – offer new packages that combine a Premier League soccer match with a theatrical show in London’s West End.
In recent years, there has been exceptional growth in the special event travel market, with travellers increasingly planning upcoming trips around sporting events, musical performances, and plays and musicals.
Soccer has also grown precipitously in popularity across North America, which, combined with anticipation for the World Cup coming to North America this summer,...
Just You has launched its "Travel More" loyalty program in Canada. The program is designed to reward the growing community of solo explorers, and makes its debut here with an exclusive C$185 per person discount for any customer that has travelled with Just You since Jan. 1, 2021 as a way to kickstart the 2026 travel season.
The limited-time initiative is a direct "thank you" to all the Canadian travellers who have discovered the world with Just You over the last five years.
Meg Murgatroyd, Head of Trade Sales, North America at Just You Canada, explained: “We know that the memories...