MSC Cruises has launched a new global brand campaign -- “Discover the future of cruising” -- which it’s rolling out in over 30 countries through a multi-channel global marketing campaign including TV, out of home, print media, digital and social media.
With its new campaign, MSC Cruises will show how sustainability is at the beating heart of its daily activities and long-term growth strategy.
The TV spot was filmed on board MSC Cruises’ first LNG-powered and most environmentally advanced ship to date, MSC World Europa, which came into service late last year.
While...
This summer, Cunard will be offering passengers aboard the Queen Elizabeth’s Alaska sailing the opportunity to experience the Rocky Mountaineer train through the spectacular Canadian Rockies.
Depending on their sailing date, guests will either be able to extend their Alaska voyage with a three-night post-cruise Rocky Mountaineer package or a four-night tour before embarking on Queen Elizabeth in Vancouver.
Packages go on sale today (Jan. 24).
While the three-night tour takes guests on an eastbound journey from Vancouver to Calgary, the four-night tour goes the opposite...
Celestyal has appointed Lee Haslett to take on the role of global chief commercial officer (CCO) as of Feb. 20, 2023.
Haslett takes over from Leslie Peden, who has been with the company for more than five years, initially as vice president, North America and thereafter serving as the company’s CCO.
Haslett is a highly experienced travel executive, having had a wide range of experience with tour operations and airlines. He joins Celestyal from Virgin, where he joined the Virgin Holidays team in 2008, leading the holidays retail expansion before holding various roles across the...
Le Boat has announced plans to expand further into Ottawa for its 2023 season beginning May 19, 2023.
The company has long included Ottawa in its boating itineraries since launching on the UNESCO World Heritage Rideau Canal in 2018.
Now it is adding Ottawa’s Dows Lake Pavilion as a new satellite base. The new base is in response to demand generated by Le Boat’s guests to include more convenient one-way trips to Ottawa and is expected to bring more international travellers to Ottawa’s downtown.
Lisa McLean, Le Boat Marketing Manager, said that the announcement “reinforces...
San Diego, California, has been a West Coast homeport for Holland America Line since the 1990s, and for the 2023-2024 season the cruise line is featuring a robust schedule from the Golden State.
Highlighting the San Diego cruise season are two solar eclipse cruises that place Koningsdam and Zaandam in Mexico for total viewing during the April 8, 2024, eclipse. Also, a special Mexico departure in December 2023 explores unique ports in the Sea of Cortez.
Now open for booking, travellers can set out to explore Mexico, Hawaii, the Pacific Coast and Panama Canal on six ships across 39...
Carnival Cruise Line is bringing back its Amp Up Commission Challenge which allows travel advisors to qualify for higher commission rates in 2023.
Through the program, travel advisors will be able to increase their commissions up to 15% for the full 2023 year based on bookings made from Jan. 1 through March 31, 2023.
Adolfo Perez, senior vice president of global sales and trade marketing for Carnival Cruise Line, said: “This is our first true Wave season in several years, and we know how important this time is for our travel advisors, so we’re excited to once again have this...
Explora Journeys is unveiling details of some tasty sailings aboard the EXPLORA I with information on five of the six onboard restaurants on board.
EXPLORA I is the first of six ships that will set sail on July 17, 2023 from Southampton in the UK. Among the ship’s 18 food and beverage venues these five restaurants offer guests all-inclusive menus that include unique signature dishes influenced by a variety of international cuisines.
The visual excitement and sheer variety of luxury dining experiences at Explora Journeys’ restaurants come thanks to the leadership of Franck...
Silversea Cruises is welcoming aboard Massimo Brancaleoni as its new SVP Global Sales. Brancaleoni will report to Silversea Cruises’ President and CEO Barbara Muckermann.
In his new role, Brancaleoni will drive the cruise line’s global sales strategies across all channels, leveraging his 25 years of experience in the cruise industry to further strengthen the company’s position as the category leader.
Silversea’s regional managing directors will report to Brancaleoni.
Commenting on Brancaleoni’s appointment, Muckermann said: “We are delighted to welcome Massimo...
Silversea Cruises is offering a limited-time promotion of up to 20% savings on selected door-to-door all-inclusive expedition voyages to Greenland, Arctic Canada, and Arctic Norway.
Also benefitting from reduced deposits of just 15% on door-to-door fares, travellers will save between 10% and 20% on selected Arctic voyages for new bookings made between Jan. 17 and Feb. 28, 2023.
Barbara Muckermann, Silversea's President and CEO, explained: “Our limited-time Arctic promotion provides a great incentive for travelers to discover some of the world’s most remote destinations without...
Norwegian Cruise Line (NCL) has appointed Jason Krimmel as its Vice President of International.
In his new role, Krimmel will oversee NCL's Sales, Marketing and Brand Communication efforts outside of the United States and Canada to expand the brand's international footprint. With a specific focus on optimizing collaboration between regions, surfacing new sales opportunities, and driving impactful through-the-line campaigns. In this role, he will report into Todd Hamilton, the Company’s Senior Vice President of Sales.
Since joining NCL in 2003 as Business Development Manager for...