In the third-part of this exclusive four-part series, Environics Analytics’ Sandra Ware, Director of Client Strategy – Travel explains that today’s audience of cruise traveller spans a broader range of lifestyles, motivations and travel behaviours. Ware writes: “They come with attitudes toward relaxation, exploration and escape often proving more predictive than age alone. Understanding these differences reveals three clear cruise audiences and one important group that shows why age alone can be misleading.”
And Ware explains: The cruise marketing opportunity appears to...
Canadian culinary duo, Chefs Lynn Crawford and Lora Kirk are teaming up with Scenic Luxury Cruises & Tours for their second river cruise, embarking on a culinary journey along Portugal's Douro River.
The eight-day itinerary, “A Chef's Culinary Adventure of Delightful Douro," sails round trip out of Porto on Nov. 5, 2027. This gastronomic-themed river cruise offers guests an immersive experience of the Portuguese way of life through the spectacular Douro Valley, where they will discover the warmth of the local people, be welcomed into charming villages, and sample traditional...
Cunard has set sail with its Labour Day Sale, featuring fares from $999 per person and up to $300 in onboard credit per stateroom on 158 voyages across Cunard’s iconic fleet.
From Aug. 27 through Sept. 9, 2026, Cunard’s Labour Day Sale offers travellers the opportunity to plan a journey at an excellent value. The offer applies to select voyages sailing from October 2026 through December 2027, including:
2026 Caribbean and European voyages and Transatlantic Crossings
2027 Canada New England, Caribbean, Europe and Mediterranean voyages; Transatlantic and Enhanced...
MSC Cruises has updated its Winter 2027-2028 winter season deployments in the Western Mediterranean and South Caribbean.
Originally scheduled to sail in the Middle East, the MSC World Europa will now sail in the Western Mediterranean where it will offer seven-night itineraries.
The ship will call at the most sought-after destinations in the region, offering a mix of iconic coastlines and exciting cities including Barcelona (Spain), Marseille (France), Genoa (Italy), Civitavecchia (Italy), Messina (Italy) and Valletta (Malta).
MSC World Europa offers a feature-rich guest...
Virgin Voyages recorded the biggest revenue day in company history on Aug. 13, surpassing its previous Black Friday 2025 record and marking the latest milestone in a year of tremendous momentum for the brand.
The record day was fueled by extraordinary demand for Virgin Voyages’ first Scandinavia and Baltics season, with five new itineraries sailing from Amsterdam aboard Valiant Lady in summer 2028, spanning Scandinavian capitals, Norway’s fjords and a journey beyond the Arctic Circle. Within hours of opening, demand reached record levels, with every available cabin selling out...
Seabourn has opened bookings for its winter 2028-2029 Caribbean season. Sailing aboard Seabourn Ovation and Seabourn Quest between Dec. 28, 2028, and March 29, 2029, the season features 10 unique itineraries ranging from seven to 12 days, with access to hidden yacht harbours and intimate ports that larger ships cannot reach.
Designed for smaller ships, Seabourn's Caribbean itineraries access small ports such as St. Barts, where only one cruise ship is welcomed per day, Bequia and Little Bay (Montserrat), with extended stays in select destinations and visits to some of the region's most...
MSC Cruises has announced that it’s enhancing its air-inclusive offerings for Canadian travel advisors with expanded Fly & Cruise and Flex Air programs that create new opportunities to increase earnings while delivering greater convenience, flexibility and customization for clients.
As a result, travel advisors can now earn an additional 10% commission on the air portion of bookings through both programs, providing a valuable new revenue opportunities within a single vacation transaction.
What's new for advisors:
Building on the success of MSC Cruises' Fly &...
Cunard is strengthening its North America sales organization with three new appointments, bringing extensive regional and industry expertise to support travel advisors and key accounts across the Northeast, Southeast, and Western U.S. and Canada.
Ruth Fernandez has been promoted to Business Development Manager, Key Accounts, Western USA & Canada. She began transitioning into the position on July 6 and is expected to complete the transition by the end of August.
Fernandez brings more than 20 years of travel industry experience. Prior to her promotion, she spent 3 years leading...
Oceania Cruises is showcasing its portfolio of longer voyages, pointing out that they offer guests the opportunity to explore destinations with greater depth, comfort and ease.
From Grand Voyages to epic 180-day Around the World journeys, Oceania Cruises offers travellers the opportunity to experience multiple countries, cultures and landscapes in one seamless journey. With time to take in more of the world, guests experience the richness of slow travel, creating memories that last long after they return home.
Aboard Oceania Cruises’ ships, guests can visit more than 600...
There’s no doubt that Europe’s Christmas markets are among the most popular river cruise itineraries -- often selling out a year or more in advance.
Riverside Luxury Cruises is the exception this holiday season, with limited availability remaining aboard Riverside Mozart for select 2026 holiday sailings, giving travelers the opportunity to spend Christmas, New Year's or both cruising the Danube through the heart of Europe.
This year's itinerary places guests in Passau, Germany, for Christmas Eve and Christmas Day, where the city's historic Old Town and beloved Christmas...