Viking and the PGA TOUR have announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.
The deal, which currently runs through 2030, will centre around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.
Richard Marnell, Viking’s Executive Vice President of Marketing, said: “We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Both golf and travel are important priorities in the lives of many Viking guests,...
Holland America Line says that it’s “experiencing a surge in demand” for European cruises, with bookings for its 2026 season up more than a third compared to this time last year.
The cruise company pointed out that the rise is especially notable in its Northern Europe voyages, an increase of nearly 50% year over year, as travellers seek out the region’s dramatic natural beauty and easy‑to‑explore cities. Convenient departures from both Rotterdam, the Netherlands, and Dover, England, give guests easy access to some of the region’s most spectacular...
Uniworld Boutique River Cruises is celebrating its 50th anniversary in 2026 -- marking five decades of transforming the river cruising experience and setting the gold standard for luxury travel on the world’s most iconic waterways.
Founded in 1976, Uniworld has spent half a century leading the industry through unique itineraries, guest-driven ship design and a deep commitment to sustainability and thoughtful detail.
In honour of its ‘Golden Anniversary,’ Uniworld will celebrate throughout 2026 with a collection of exclusive experiences and commemorative moments designed to...
Explora Journeys has unveiled its new “Suite Invitation” -- a limited-time Wave offer designed to entice discerning travellers with exceptional value on its oceanfront suites.
Available for bookings made from Jan. 5 until Jan. 28, 2026, the offer includes up to 30% savings, a reduced deposit of 10% and, for select suites, a complimentary one-category suite upgrade.
Applicable across many of the brand’s Journeys Collection (with select exclusions), the Suite Invitation reinforces Explora Journeys’ positioning as a leader in refined, slow-luxury ocean travel where spacious...
In a message to its travel partners, Norwegian Cruise Line said that in 2026, it’s celebrating 15 years of Partners First in 2026, with the introduction of a major enhancement that reinforces its ongoing commitment to being the easiest cruise line for travel advisors to work with.
“Building on our legacy of freedom and flexibility -- and alongside the return of the now commissionable Free at Sea Plus -- NCL is eliminating all non-commissionable fares (NCFs) across all cruise fares. No fine print. No catch. Just more commission for you,” the cruise company said in its message to...
Josh Weinstein, CEO of Carnival Corporation & plc, has been named Chair of CLIA’s Global Executive Committee (GEC) for a two-year term from 2026 through 2027.
Weinstein succeeds Jason Liberty, Chairman and CEO of Royal Caribbean Group, who served as Chair during a period of continued industry recovery and growth. Weinstein brings decades of leadership experience in the global cruise sector to the role and will work closely with the GEC to advance the industry’s shared priorities, including safe and reliable operations, responsible growth, and constructive engagement with...
Viking has released details of “The Viking Savings Event,” offering North American travellers new booking incentives across the company’s extensive range of destination-focused voyages.
From now through Jan. 31, 2026, Viking is offering up to 35% off all-inclusive voyages, up to free international airfare and a $25 deposit for all itineraries -- plus additional savings for returning guests -- on select 2026–2028 river, ocean and expedition itineraries.
Viking explores all seven continents, with river, ocean and expedition voyages calling in more than 500 ports in more than...
Oceania Cruises is ushering in a new era of tranquility and sophistication at sea. Effective Jan. 7, 2026, the culinary- and destination-focused luxury cruise line will exclusively welcome guests aged 18 and older for all new reservations for future voyages, elevating the onboard ambiance and responding to the preferences of its guests.
All existing reservations made prior to Jan. 7, 2026, that include travellers under the age of 18, will be fully honoured, ensuring a seamless and considerate transition for valued guests.
This policy shift reflects Oceania Cruises’ dedication to...
Riverside Luxury Cruises is kicking off 2026 by celebrating a standout year of achievements that made 2025 one of the most successful chapters in the company’s short history.
The past year was defined by record sales growth, industry recognition, and strategic partnerships that further strengthened Riverside’s position within the global luxury travel market, setting the stage for continued momentum in 2026.
Jennifer Halboth, CEO, Riverside Luxury Cruises, North America, said that: “2025 has been a truly defining year for Riverside Luxury Cruises in North...
Oceania Cruises has unveiled newly designed suite accommodations aboard Oceania Sonata -- the first ship in Sonata Class – that will make its debut in August 2027.
Designed with the luxury traveller in mind, Oceania Sonata will offer a greater variety and number of suites, with 33% of accommodations dedicated to suites. Measuring 86,000 gross tons, the ship will be exceptionally spacious, carrying only 1,390 guests who are cared for by 855 crew.
Jason Montague, Chief Luxury Officer of Oceania Cruises, said: “We have listened closely to the desires of our guests and are...