Cruise
Costa Cruises launches Summer 2027 Itineraries with a concept
Costa Cruises is redefining how holidays are designed. No longer simply a series of ports, each itinerary is built around a distinct identity, delivering unique experiences in specific places and moments throughout the journey. Beginning in the summer of 2027, the cruise line is evolving the Sea & Land Wonder Platform, introduced by Costa Cruises in 2024, that brings together sea and land destinations into a single vision. This unique approach has transformed the way cruising is experienced, under which the journey between ports becomes as meaningful as the ports themselves. A...
Virgin Voyages launches new unified Groups program
Virgin Voyages is launching a new, unified Groups program that gives First Mates more flexibility, control and opportunities to grow their business. It brings together past groups programs into one structure with a consistent set of benefits designed to help advisors sell with confidence. Koreen McNutt, VP of Agency Development at Virgin Voyages, explained that: “This program is all about giving First Mates more flexibility and more ways to win. Whether it's holding inventory without a deposit, protecting pricing or allowing Sailors to stack group perks with My Next Virgin Voyage,...
Windstar names Jennifer West as VP of Sales, North America
Windstar Cruises has named Jennifer West as its new vice president of sales. West joins Windstar at a pivotal moment of growth and brand momentum, following the launch of Star Seeker in December 2025 and ahead of the debut of Star Explorer in December 2026. In her new role, West will lead Windstar’s sales strategy and trade engagement efforts for North America, helping drive the company’s continued expansion while strengthening relationships with the travel advisor community at the heart of the brand’s success. With more than 15 years of cruise industry experience, West...
Scenic unveils extensive collection of worldwide ocean voyages, land journeys
Scenic Luxury Cruises & Tours has released its 2028 to 2029 Worldwide Voyages and Land Journeys program that spans all seven continents, over 100 countries and 600 ports of call. A defining and highly anticipated moment in this collection is the inaugural season of Scenic Ikon, which will join Scenic Eclipse and Scenic Eclipse II from April 2028. Together, the three Scenic Discovery Yachts will offer guests an expanded choice of truly all-inclusive ultra-luxury ocean voyages, pairing innovative ship design with immersive discovery across some of the world’s most...
Trafalgar sets sail with new river cruise incentives for advisors
Trafalgar is launching a new travel advisor incentive rewarding advisors who book clients on Trafalgar river cruises. From now through July 31, 2026, Canadian advisors can earn a CAD$150 e-gift card per qualifying passenger on eligible new bookings. Bookings must be made, deposited and submitted with promo code TR26EARN during the incentive window. The top-selling advisor in North America, with a minimum of five qualifying passenger bookings during the incentive period, will win an air-inclusive trip on Trafalgar Harmonie’s inaugural Best of the Seine with Paris &...
A reimagined Valiant Lady returns to give First Mates something to call their clients about
Virgin Voyages’ Valiant Lady is back from dry dock, giving First Mates a compelling new reason to call their clients. The Valiant Lady has been renewed and reimagined with new dining, redesigned spaces and a wave of 20+ new Happenings that bring fresh energy to every deck, every venue and every kind of Sailor. For advisors who've been looking for a fresh angle on a ship their clients already love, the timing is right. From the Mediterranean this summer to San Juan this fall, Valiant Lady returns with more ways to eat, drink, gather, move and stay out later than ever before. All...
Holland America set to sail year-round to Europe
Holland America Line is introducing year-round cruising in Europe, expanding its presence in the region with an extended 2027-2028 season sailing through winter. With Nieuw Statendam remaining in Europe year-round, the cruise line is offering more opportunities than ever to experience the region beyond traditional summer travel. The expanded season includes a dozen cruises aboard Nieuw Statendam across the Mediterranean and Northern Europe, significantly increasing Holland America Line’s offseason presence in the region. The new itineraries add more...
Explora Journeys sets sail with 2028 summer collection
Explora Journeys has set sail with the launch of its Summer 2028 Journeys Collection – a season that welcomes the arrival of EXPLORA VI. Debuting in August 2028, EXPLORA VI brings the fleet to its full six-ship scale, realizing the brand’s original vision on time and exactly as planned at its inception. Spanning 178 destinations across 27 countries, the new collection represents a significant expansion of the brand’s global presence, with all six ships sailing the world’s oceans together for the first time. The new collection captures the Mediterranean’s timeless allure...