Canucks look for value in 2012
As consumers around the world begin preparations for their summer vacations, a new survey released by the Wyndham Hotel Group reports that vacationers around the world are focused on relaxation and time with the family although amenity preferences and priorities differ. Wyndham commissioned the survey to help better understand the evolving travel habits of its global guests; with the study surveying just over 5,600 adults in key cities throughout the U.S., Canada, China, Brazil and the U.K. For the Canadian and U.S. traveller, the Wyndham survey found that after price and location, hotel quality was the most important factor for them when selecting a hotel, followed by extras like complimentary Wi-Fi and free breakfast. By comparison, for Chinese travellers hotel quality is the most important factor. Most Canadian travellers (70%), U.S. travellers (73%) and Brazilian travellers (70%) expect to take vacations lasting between three and seven days. By comparison, U.K. travellers will take the longest vacations with a quarter (25%) taking trips lasting two weeks or longer. Chinese travellers will take the shortest vacations, with most (75%) taking trips that last five days or less. Close to a third (29%) of Canadian and U.S. travellers and 41% of U.K. travellers plan to go on a beach retreat this summer. Conversely, just one fifth (20%) of Chinese travellers will be taking a beach holiday, preferring instead sightseeing vacations (39%). Wyndham Hotel Group’s executive vice-president of marketing Flo Lugli said: “With 15 hotel brands and over 7,150 hotels in 65 countries, it is important that we understand the cultural differences and similarities that help shape our consumers’ travel decisions. The good news is that with one of the most diverse hotel portfolios in the industry, ranging from well-known, affordable brands like Days Inn and Super 8 to the upscale Wyndham Hotels and Resorts chain, our Wyndham Hotel Group family is the go-to hotel company for travellers regardless of where they want to go or where they’d like to stay.” Go to http://www.wyndhamworldwide.com for more.
