Best Western launches Travel Agent Advantage
Best Western International has launched Travel Agent Advantage, the hotel chain’s new online education and resource centre for agents. Best Western’s new Travel Agent Advantage web site offers a one-stop-shop for agents to learn more about the hotel chain and its offerings. Through the site, agents can easily access information about Best Western’s 4,000 plus hotels and destinations worldwide, the brand’s three types of hotels and other key initiatives and programs. In addition, agents can take interactive courses online to learn more about Best Western – from international properties to Best Western Rewards. “As Best Western evolves to engage partners such as travel agents in new and meaningful ways, Travel Agent Advantage is a major initiative for the brand as we further engage and help educate the travel agent community,”said Dorothy Dowling, senior vice-president, marketing and sales for Best Western International. “By providing a portal designed exclusively to meet agent needs, Travel Agent Advantage provides the resources, information and brand education that is so valuable to the success of agents worldwide.”Key features include: !!! Our Hotels – An overview of the history of Best Western and key differentiators of the brand’s tiered descriptors program. !!! Education – A five-chapter interactive online educational course for agents to learn more about the Best Western brand, and be registered to win sweepstakes and prizes upon course completion. !!! Agent Programs – From incentives to quarterly sweepstakes and prizes, the latest program offerings for agents. !!! Sales Center – Resources to help agents sell Best Western, including leisure programs, mobile offerings and more. !!! Media Center – Highlights of the brand’s latest news and media coverage, and a library of international hotel videos, videos featuring brand experts, like Best Western pet travel expert Cesar Millan, and more. !!! New Hotels – Details new hotel openings worldwide. !!! Best Test – A fun online game that challenges agents to identify geographic locations of key Best Western hotels across the globe. (http://www.bwtravelagentadvantage.com)
