Air France invests in customer satisfaction

Air France is investing several hundred million euros to reposition its products and services and will renew its First and Business class cabins in terms of comfort, service and in-flight dining on its long-haul fleet. Announced at the IFTM-Top Resa fair, these investments, made possible by agreements signed within the framework of the Transform 2015 business plan, will be used to redesign the La Première and Business cabins on board the company’s Boeing 777 aircraft as of 2014. And, starting this winter, Air France will be offering Business travellers a completely redesigned in-flight meal experience inspired by long-haul flights, more flexibility and more attention in Business and Premium Economy on the medium-haul network. In 2013, Air France will also offer all of its customers a digital press offer free of charge, allowing customers to download and store the day’s newspapers and magazines on their tablet or smart phone before their flight. “With this ambitious investment plan, we are illustrating our determination to place customer satisfaction at the heart of our strategy,”said Alexandre de Juniac, Chairman and CEO. “Innovative initiatives will be introduced in the coming months to complement these projects. The entire company is fully mobilized to reposition our offer at the best possible global level and regain our leadership position.”