HARD ROCK FIGHTS BREAST CANCER

Hard Rock Hotels & Casinos kicks off the 14th annual PINKTOBER campaign on Oct. 1, part of Hard Rock International’s effort to unite musicians, music lovers and a cause that affects millions. Throughout its 17 properties, in addition to 138 Hard Rock Cafe’s, Hard Rock Hotels & Casinos support the PINKTOBER campaign, from limited-edition merchandise and concerts to hotel packages and “PINK Sheets Rooms” — where Hard Rock Hotel fans can “get into bed for a cause” by donating 25% of room revenue while enjoying pink sheets, pink robes, commemorative pins and more. Throughout October, Hard Rock Hotels & Casinos offer special amenities and events to raise breast cancer research awareness and funds benefiting The Breast Cancer Research Foundation, The Carol Keating Foundation and local charities at each property location. The Hotels & Casinos will show support for PINKTOBER in customized ways, from Bret Michaels Velvet Sessions performance at Hard Rock Hotel Orlando to a giant pink ribbon around the monumental guitar at Hard Rock Hotel Biloxi. In addition, Hard Rock International has recruited Hayley Williams, lead vocalist of American rock band Paramore, to serve as this year’s PINKTOBER “Artist Ambassador.” Williams will kickoff this year’s campaign by making a memorabilia donation to Hard Rock’s world-famous collection. (http://www.hardrock.com) (http://www.hardrockhotels.com)(