ROYAL CARIBBEAN CELEBRATES

Today (Aug. 12), Royal Caribbean International recognizes an important milestone in its 45-year company history as it welcomes its 50 millionth guest onboard its fleet of 21 ships. The momentous occasion kicks off a year-long celebration honouring the cruise line’s guests, business partners, employees and crew. “For more than 45 years, Royal Caribbean’s guiding principle has been to deliver the WOW to our guests, providing them with experiences, services and amenities that can only be found on Royal Caribbean,”said Adam Goldstein, president and CEO, Royal Caribbean International. “The men and women on our ships who deliver these WOW moments are what inspire our loyal guests to return to sail with us again and again.”Spreading across the globe like a New Year’s Eve-style party, each of Royal Caribbean’s ships will recognize the milestone with shipboard festivities. The onboard events will mark the start of a year-long campaign where consumers are encouraged to share their favorite WOW moments with Royal Caribbean over the years by posting photos, videos and memorable stories on Facebook, Twitter and Instagram with the hashtag #RoyalWOW. Since the company’s inception, Royal Caribbean has benefited from a strong relationship with its travel agent partners. “This amazing milestone would not have been possible without the committed support of our travel agent and marketing partners. Since our very beginning, they have been brand champions of Royal Caribbean International,”said Vicki Freed, senior vice-president, Sales, Trade Support and Services, Royal Caribbean International. “Today, they continue to show their incomparable commitment to our brand and with their passion and support, we’re well on our way to the next 50 million WOWs.”Travel agent partners are invited to join in the celebration at Royal Caribbean’s newly re-launched LoyaltoYouAlways.com. The new site features a modern new look that offers quick and easy access to information and resources that agents need to sell cruises and grow their business. The new homepage features the Royal News Feed, which puts the latest news, offers, deployment updates, and policy changes immediately at travel agents’ fingertips, and a new Marketing Resources Center on the site is a hub for all promotional materials – whether print, digital or broadcast – that will help agents communicate and market to their clients. As part of the 50 millionth guest celebration and the new LoyaltoYouAlways.com, Royal Caribbean is giving away five Google Nexus 7 tablets to agents who visit the site and give their feedback.