NEW LOOK ONLINE

Coast Hotels of Vancouver has just released a new brand identity, and has incorporated that in its revised website. The site, at http://www.coasthotels.com, highlights the new look and feel of the brand and provides enriched functionality such as a streamlined booking process. The site also offers an improved Coast Rewards loyalty member dashboard, and a revised availability calendar. Use of responsive design was employed to deliver a strong guest experience across platforms from desktop to tablet to smartphone. Another feature on the site is the local guides and events calendars for each hotel. The goal is to give guests a contact in every city; someone who can connect them to their destination and help them experience local gems in the cities and towns they are visiting. Coast Hotels sees value in celebrating the unique identity of its property portfolio. The majority of multi-national hotel groups are aiming to homogenize the hotel experience, says Coast. Go to http://www.coasthotels.com to check it out.