Discover Puerto Rico Announces New AI Agents

Discover Puerto Rico has engaged Satisfi Labs to develop a new AI-powered experience and intent-matching platform for DiscoverPuertoRico.com.

Designed for both leisure travellers and meeting and event planners, the platform will turn natural-language conversations into personalized recommendations and qualified referrals to relevant, vetted tourism businesses across the Island.

The goal of the platform is to make it easier for travellers and meeting planners to find the Puerto Rico businesses that best fit what they are looking for. By understanding a user’s specific needs and interests, the experience is designed to move beyond general inspiration and create more direct opportunities for businesses across the Island to be discovered.

The AI agents for Discover Puerto Rico will be grounded in the Island’s own verified sources of truth instead of relying on information drawn from the open web. Satisfi Forward, the company’s forward-deployed engineering and operations team, will connect those agents to Discover Puerto Rico’s proprietary data sources across its website and marketing channels.

The experience starts with AI agents branded for Discover Puerto Rico that welcome and guide each audience. They interpret what each traveller or planner is seeking, and a proprietary data and matching layer then connects those needs with specific Puerto Rico hotels, meeting spaces, attractions, destination management companies, and other tourism businesses.

Storm Tussey, Chief Marketing Officer of Discover Puerto Rico, explained that: “Puerto Rico’s tourism industry is powered by businesses with incredible stories, experiences and expertise, but travellers do not always know how to find the ones that are right for them.”

Tussey continued: “This platform is designed to close that gap by listening to what someone is actually looking for and connecting them with the Puerto Rico business best equipped to deliver it. For us, the goal is not simply to answer more questions. It is to turn those conversations into meaningful opportunities across the Island.”

Discover Puerto Rico will launch with agents built for two audiences. Leisure travellers will be matched with experiences, accommodations, and businesses based on their interests and preferences. Meeting and event planners will receive recommendations based on their program requirements, including venue and hotel needs, logistics and destination services.

Reflecting Discover Puerto Rico’s “Awaken Your Senses” campaign, the platform will serve as a digital introduction to the culture, warmth, and hospitality of the Island from the earliest stages of travel or event planning. It is expected to launch on DiscoverPuertoRico.com in Q1 2027.