WeTravel, Intrepid Travel launch online course rethinking tour development
WeTravel and Intrepid Travel have launched a free online course through the WeTravel Academy, Rethinking Tour Development. This course is designed to equip travel professionals with the skills and knowledge necessary to develop tourism products that are impactful, scalable, and sustainable.
As international travel continues to grow, with nearly 790 million tourists traveling globally in the first seven months of 2024, travel businesses must meet the demand with products that aren’t strictly good for business, but good for the world.
This course, led by Erica Kritikides, General Manager of Global Product at Intrepid Travel, provides essential guidance for multi-day tour operators with the knowledge they need to create immersive travel offerings while maintaining a focus on sustainability and market relevance.
By drawing on the successful strategies of industry leaders like Intrepid, this course aims to inspire participants to transform their passion for unique travel experiences into thriving tourism products. The course is structured into five comprehensive lessons:
- Introduction: Gain insight into the evolution of Intrepid Travel and how they have successfully developed scalable, replicable tourism products.
- Building Your Product: Explore the fundamentals of product development, including how to define unique offerings, understand your target audience, and ensure scalability to meet increasing demand while maintaining a competitive edge.
- Marketing Your Product: Learn strategies for marketing your tour through authentic storytelling and brand development. This section covers how to effectively highlight what makes your product distinctive and build a compelling brand presence.
- Your Product’s Impact: Understand how to create tourism experiences that positively impact local communities and the environment, with a focus on sustainability and responsible travel practices that benefit all stakeholders.
- Conclusion: Conclude with an example of a successful tourism product, encouraging innovation and creative thinking as you develop products that thrive in the marketplace and contribute to meaningful travel.
For more, go to www.wetravel.com
