MSC Cruises brings pop-up bar program to select ships

MSC Cruises has unveiled a new beverage program: ‘World’s Greatest Bars’ which brings some of the most acclaimed ashore bars to MSC Cruises ships.

The program sees world-famous bars open as pop-ups for six months on board select MSC Cruises’ ships.

Maestros from each partnering bar have personally and comprehensively trained the skilled onboard bar teams, passing on the secrets of the flavour combinations and techniques to prepare the cocktails that have made them so famous.

About the bar program

The program includes bars Paradiso and Sips from Barcelona, Spain, allowing guests the opportunity to savour the finest mixology at sea.

“We’re delighted to bring the ‘World’s Greatest Bars’ concept on board our ships to create world-class and innovative experiences for our guests. The new program brings our food and beverage offering to new heights, providing unforgettable experiences not seen before at sea,” said Jacques Van Staden, vice-president, food and beverage, MSC Cruises. “We’re thrilled to have on board such exciting bars, SIPS and Paradiso, two bars ranked as some of the best in the world. These two bars are incredibly hard to get into right now, so we’re so excited that our guests can get a taste of the action.”

The program, which commenced on April 1, 2024, will be available for a six-month activation with the Paradiso pop-up on board MSC World Europa and Sips on board MSC Euribia.

For more information, click here.