RIU Hotels & Resorts Re-Invents Loyalty

RIU Hotels & Resorts has given its RIU Class loyalty program a complete makeover. The new, more modern program has new benefits and exclusive advantages to reward the chain’s most loyal customers and adapt to the habits and interests of travellers from all over the world, as well as new technologies.

The loyalty program continues to grow every year, with thousands of members joining the community since its beginnings in 1997., which is seen as a reflection of the hotel chain’s successful international expansion and diversification, and above all of the employees in its hotels, who turn guests into repeat customers and open the doors to the RIU Class program with the excellent service they provide to customers.

With the new program, it will be easier for RIU Class members in the Classic, Gold and Diamond categories to earn and redeem points.

The new program has been created to make the process of earning and redeeming points more flexible, transparent and generous.

Members will now be able to redeem the points that they earn as soon as they wish with no minimum.

New benefits include access to the exclusive Elite Club and a room upgrade during the stay, which is subject to availability at the hotel for RIU Class Gold members and guaranteed for RIU Class Diamond customers.

In line with the same philosophy that has characterised the program since its launch, the new RIU Class has an innovative website that is easy to browse as all the features are presented in a more user-friendly and intuitive way.

All RIU customers can take advantage of the benefits offered by RIU Class and enjoy all the new features on the following link: https://www.riu.com/riu-class/.