Partnering Up
APT & Travelmarvel has announced a new partnership with Goway Travel as part of its ongoing drive to support North American travel agents.
The move will see Goway become the company’s exclusive distribution partner in the market starting February 2023 and APT’s travel offerings will be known as APT by Goway.
For over 30 years, Goway and APT have been working together and share many company values.
Both are market-leading legacy brands, family-owned and -run since inception, and highly focused on responsible travel. They both enjoy high levels of customer satisfaction, with 98% past traveller satisfaction for APT and a 4.8 TrustScore with Trustpilot for Goway.
The new APT & Travelmarvel distribution model will ensure the very best support for trade partners and general travellers alike. It features enhanced service and a more streamlined booking process for industry partners and their customers.
Goway’s team of Destination Specialists will continue to support existing trade partners with outstanding service and instant availability and confirmations on most APT bookings.
Agents can earn cash rewards on every booking with the GowayPro Loyalty Program. They can also take advantage of excellent sales opportunities with APT & Travelmarvel’s Australia and New Zealand products offering for 2023 and 2024.
Of special interest are APT’s exclusive “Freedom of Choice” options, which allows guests to personalize their journeys to suit their needs. Travellers can mix-and-match a wide selection of included cultural, culinary, active, and nature-based experiences to enhance their escorted travel experience.
Paul Melinis, APT & Travelmarvel Managing Director, said: “We are delighted to announce our exclusive partnership with Goway Travel in North America, which will ensure that our valued agent partners are equipped for success and receiving the very best possible support.”
Melinis continued: “Goway Travel are the undisputed experts in their field, and perfectly positioned to help the trade to sell our outstanding portfolio of luxury APT and value centric Travelmarvel itineraries. Together we can seamlessly deliver a portfolio of holidays for all budgets and tastes that are unrivalled in the market.”
Bruce Hodge, Goway’s Founder and President, observed that: “APT is one of the crown jewels in our product offerings to the fabulous lands downunder. They offer excellent and easy-to-sell trips and lucrative sales opportunities for travel professionals who want to more-than-satisfy their clients.”
Check out the FAQ below for more:
What will happen to existing bookings?
They will remain in place and will be taken care of by APT. You can still contact APT about an existing booking at info@aptouring.co.uk.
Will the APT website still exist?
There will be a redirect from www.aptouring.com to APT by Goway, where all info regarding all APT itineraries will be available.
I don’t want to book through Goway. Can I still make a booking directly?
Unfortunately, no. All bookings for APT will need to go through Goway starting Feb. 1, 2023.
Is APT financially secure?
Yes, absolutely. APT is venturing into this partnership to offer enhanced service and a more streamlined booking process for its customers and partners. As Goway is an active member of USTOA, all APT bookings will be covered by the USTOA $1 Million Travelers Assistance Program.
For more, go to APT by Goway or email info@goway.com.
