Taking Happy Hour To The Next Level

Over the course of a year, over 44 million alcoholic beverage transactions are made across Royal Caribbean International’s fleet of 26 ships. What goes into making the drinks you get on a cruise?

When it comes to creating cocktails for Royal Caribbean International’s fleet of 26 ships, Director of Beverage Operations Ed Eiswirth isn’t in the market of competing with what other cruise lines are doing.

“Although Norwegian, Carnival and MSC are my competitors, absolutely, their beverage program — I don’t try to compete head-to-head,” he says. “I pay attention to what they’re doing and I follow what they’re doing. But, realistically, the guests that are coming on board — I’m competing with the local bar they go to… We spend a lot of time looking at what’s going on shoreside.”

Calling it a mix of “a little bit of art and a little bit of science,” he says menu ideation and cocktail concoction starts with looking at the trends. While cruise lines have historically been late adopters to trends, often garnering a reputation for serving up popular drinks like strawberry daiquiris and pina coladas, Eiswirth says Royal Caribbean aims to be ahead of the curve.

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