More choice, more value

In response to an increasingly time deprived society, many members of Cruise Lines International Association (CLIA) are reporting a trend towards new short, or shorter, cruise sailings in all parts of the world. These mini or sampler cruises are proving popular with frequent as well as first-time cruisers. CLIA’s president and CEO, Christine Duffy observed that: “Lifestyles are changing. Consumers have extraordinarily busy schedules but they also want to travel and are savvy about getting their money’s worth. As the cruise industry continues to grow, the convenience, affordability and incredible choice of short cruises are tremendously appealing.” And in a recent survey, CLIA members are reporting that short cruises have strong appeal for a broad range of vacationers of all ages, from the new-to-cruising set, to families, working professionals to honeymooners to independent travellers seeking to combine a cruise with land programs. And, perhaps because they are less expensive compared to longer voyages offered by the same cruise line, shorter cruises can stimulate last-minute travel decisions. The increase in domestic embarkation ports, the globalization of the industry and more short cruise itineraries are three factors driving the trend to shorter cruises. CLIA also points out that shorter voyages also can represent significant savings, with a strong value proposition that extends across all price categories of cruises. Sail on over to http://www.cruising.org for more.