WestJet’s just giving it away

WestJet has revealed the details of the million WestJet dollars giveaway, the airline’s first-ever reward program contest for Canadians. The contest, which began Sept. 10, 2012 and continues to Oct. 7, 2012, gives WestJet guests the opportunity to join the airline’s loyalty program, WestJet Rewards, and win their share of one million WestJet dollars. By visiting http://www.westjetgiveaway.com , Canadians can enter to win one of five daily prizes of $5,000 WestJet dollars. Guest can also enter to win additional daily prizes of $1,000 WestJet dollars by playing an interactive “Search for the Suitcase” game. At various airport departure gates in Vancouver, Calgary and Toronto, WestJet guests are invited to try their luck at a standing wind tunnel for a chance to win $25, $100 or $500 WestJet dollars. On board select domestic WestJet flights, flight attendants will randomly place a wallet filled with up to $500 WestJet dollars in one lucky guest’s seatback pocket. The guest to uncover the wallet wins the WestJet dollars inside. WestJet’s vice-president, product and distribution, Marshall Wilmot said: “Contests like the million WestJet dollars giveaway align well with the fun and friendly image WestJet is known to deliver. It’s an opportunity to build awareness of WestJet Rewards and how WestJet dollars are earned and, in our own WestJet way, celebrate and reward our guests with savings on future travel.” Go to http://www.westjet.com/rewards .