Hard Rock thinks PINK in October

Hard Rock International adds a pop of PINK this October as part of its 13th annual PINKTOBER breast cancer awareness campaign. For the 2012 campaign, Hard Rock teams up with international female pop-duo Bananarama to raise awareness and funds for a cause that affects people across the globe. As 2012 PINKTOBER brand ambassadors, Bananarama will entertain fans and survivors on a special PINKTOBER tour at select Hard Rock locations in the US. Hard Rock’s commitment to breast cancer awareness and research continues throughout October with PINK menu offerings, “PINK Sheets Rooms,”and limited-edition merchandise benefiting a variety of charities, including The Breast Cancer Research Foundation (US), The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe. Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations. They can eat and drink PINK with Hard Rock’s non-alcoholic PINK drinks and PINK menu offerings, and get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise, including the PINKTOBER 2012 T-shirt, bracelet, robe, PINK Sheets, pin and more. Products are sold exclusively at Hard Rock properties worldwide, including cafes, hotels, casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 75% of the retail price of each pin and 15% of the retail price of other products going directly to the cause. (http://www.hardrock.com)