Exotik celebrates 35 years with a brand redesign

Exotik Tours has unveiled a new brand redesign, featuring a new logo, brochure and Web site, in celebration of its 35th anniversary this 2012/2013 winter season. “Over the past 35 years our business has grown, expanding from coast to coast,”said David Boigné, specialty products vice-president for Thomas Cook Canada. “During this time of celebration, we have taken the opportunity to rejuvenate our image, building on our previous success to even better showcase the products we offer, for a larger number of agents across Canada.”Exotik’s new 2012/2013 French and English 35th anniversary brochures, “le Monde”and “The Worldbook,”will be launched in the coming weeks and cover all vacation needs, whether travelling to Europe, Asia, the Middle East, Africa or South America. Exotik’s new logo will be displayed prominently on the new Worldbook brochure, which “captures a balance of elegance and simplicity, is easy to read, and has a sense of movement.”In related news, Exotik’s sister company, Boomerang Tours, will also be unveiling a new logo soon. (http://www.exotiktours.com)