Jaunt Inc., Torstar Digital acquire TargetVacations.ca
Jaunt Inc., owned by Torstar Digital, has acquired TargetVacations.ca, an online Canadian travel agency. Leveraging Torstar Digital’s media presence and extensive reach, along with Target Vacations’ industry relationships and expertise, Jaunt.ca and TargetVacations.ca will offer unique travel packages and experiences to millions of Canadians, building an online travel destination unlike any other in Canada. “Jaunt.ca has thrived in its first year as a Canadian online travel destination, and we’re thrilled to expand upon our offerings and take the business to the next level,”says Jonathan Tafler, general manager, Jaunt.ca. “Using Target Vacations’ long-standing travel know-how combined with Torstar Digital’s extensive media-based marketing capabilities, Jaunt.ca and TargetVacations.ca will have the ability to reach millions of Canadians with some of the most sought-after vacations from across the globe.”Over the last year, Jaunt.ca has focused on providing its 2.2 million e-mail subscribers with value-packed travel experiences through its various tourism and hospitality partners. Together with TargetVacations.ca, Jaunt.ca will work with tour operators, airlines and cruise lines to expand its offering, providing consumers with unique travel offers and inspiration marketed across the expansive Torstar media network.