Choice Privileges celebrates 15 million members
Choice Hotels’ Choice Privileges rewards program, representing such Choice brands as Comfort Inn, Quality and Cambria Suites, recently celebrated a significant milestone as it welcomed its 15-millionth member. In recognition of hitting this mark, the Choice Privileges program awarded its lucky milestone member with 115,000 bonus rewards points in addition to sponsoring a $15,000 donation to Rebuilding Together, the Signature Cause Partner of Choice Hotels. For 20 years, Rebuilding Together has rehabilitated homes for the most vulnerable – low-income elderly, disabled veterans and families with children – all at no cost to the homeowners. Rebuilding Together is part of the Room to Rebuild corporate social responsibility program at Choice Hotels, which has resulted in more than 50 community-based projects. (http://www.choicehotels.com)