Daytona picks Hentz

Jeffrey Hentz has taken over his new duties as the president and chief executive officer of the Daytona Beach Area Convention and Visitors Bureau. Hentz was most recently the executive director and chief executive officer for California’s Destination Yosemite/Mariposa County Convention and Visitors Bureau and he has over 20 years of sales and marketing experience in the travel and tourism industry. He has served as chairman of Visit California’s High Sierra Region and as a member of the Visit California Marketing Commission and International Advisory Board. Hentz is actively involved in several professional industry associations including Destination Marketing Association International (DMAI) and Educational Seminar for Tourism Organizations (ESTO). He is a graduate of the University of Central Florida in Orlando.