New tourism program for Bow Valley College

To help fill critical roles in the tourism sector in Alberta, Bow Valley College (BVC) is introducing its Tourism Management and Marketing Diploma in fall 2012, allowing learners to enter the tourism industry in just two years. This program combines tourism-sector knowledge with marketing, management and product development. Following the 68-week program, graduates will have the skills to manage tourism products and services. It examines marketing, branding, revenue management, eCommerce, product development, etc. (http://www.bowvalleycollege.ca/tourism)