Find the travellers and win with Contiki
Contiki Holidays is taking the online social community to the next level with the launch of its innovative new online game, “This Way to Amazing.”Beginning today (Feb. 15), Contiki is giving away a European tour every week for a month to the follower lucky enough to find the youth brand’s travellers in four of Europe’s hottest destinations. Visitors can follow along as the Contiki team posts video clues featuring adventurous Contiki travellers exploring the sights, sounds and back streets of Europe. Mixing video with Google Maps and Street View, the game allows users to hunt for the travellers’ locations and enter for a chance to win. Each week will feature a different traveller to follow as they explore a new city, uncovering the local and authentic experiences only discovered on a Contiki trip. Once a user tracks down one of the Contiki travellers, they will automatically be entered to win a European trip for themselves. “The ‘This Way to Amazing’ contest is a fantastic way for clients to get involved with the brand online and learn about cool trends in European travel at the same time,”says Contiki Canada president Brad Ford. “Seasoned explorers and travel newbies alike have the opportunity to do well with this game, so we’re excited to see who makes their way to the end.”Fans vying for a chance to win can ensure they don’t miss out on the video clues by following any of Contiki’s social media platforms to get reminders. Visit Contiki on Facebook, Twitter, Google+, Pinterest or Foursquare to get the most up-to-date news on the contest. (http://www.contiki.com)
