Reversing Confidence

In its latest tracking study of American travellers, Longwoods International is reporting that three-fourths of those travellers are changing their travel plans because of the coronavirus pandemic.

That’s the highest level since mid-May.

And the percentage of Americans who have travel plans in the next six months has dropped to 65%, the lowest level since the April 1.

Amir Eylon, president and CEO of Longwoods International, pointed out that: “Rising numbers of COVID-19 cases and hospitalizations in many states are changing consumer attitudes and actions regarding travel.”

And Eylon continued: “The negative data on the pandemic and reversals in reopening plans are taking their toll on the outlook for the U.S. travel industry.”

According to the survey, support for opening local communities to visitors has dropped to 34%, the lowest level since mid-May.

And the percentage of American travellers who now feel safe traveling outside their community has fallen to 41%, also a low since mid-May.

The percentage of Americans comfortable dining in local restaurants and shopping in local stores also declined, from 47% two weeks ago to 40% in the most recent survey.

The survey, supported by Miles Partnership, was fielded July 1, 2020 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over. Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U. S. population.

Go to www.longwoods-intl.com for more.