Uniworld Picks Berardinucci

Uniworld Boutique River Cruise Collection has appointed Federico Berardinucci as its new district sales manager for Eastern Canada effective March 18. Berardinucci comes to his new role with experience in the Canadian travel industry, most recently at Air Canada Vacations as their National Accounts Manager.

Michelle Palma, vice president, field sales of North America for Uniworld Boutique River Cruise Collection, commented: “We are very excited to have Federico join our North American sales team. Federico brings a wealth of expertise in sales and new business development to this role. His ability to develop and maintain strong relationships with our agency partners will allow Uniworld to build our market share in Eastern Canada in 2019 and beyond.”

Kristian Anderson, senior vice president of Global Sales for Uniworld Boutique River Cruise Collection added: “Federico is very well known and respected within the leisure and corporate travel markets in Canada. He brings a strong track record of success in working with our agency partners in Eastern Canada.”

Berardinucci’s vast knowledge of the trade business, which includes direct experience in business development, sales strategy, and account management with Air Canada Vacations and Porter Airlines, will allow Uniworld to further strengthen its presence in Eastern Canada.

At Air Canada Vacations, he was instrumental in negotiating preferred agreements with top chains and consortias. Prior to his time at Air Canada Vacations, Federico held Regional Sales positions with Porter Airlines and Manulife Insurance.

He can be contacted directly at federico.berardinucci@uniworld.com.