JTB Appoints Rose To New Post

Philip Rose has been named as the regional director of tourism, Northeast USA for The Jamaica Tourist Board (JTB).

Rose is a leader in sales and marketing in the tourism sector with over 20 years experience and brings to the new post a wealth of industry knowledge. He served recently as the JTB’s Canadian regional director for seven years and prior to that district sales manager for the Western and South Western USA.

Donnie Dawson, deputy director of tourism, The Americas, commented: “We wish to thank Philip for his role in helping to grow the Canadian market and look forward to leveraging his skills to build on our US success.”

And Dawson continued: “Given the Board’s focus on furthering growth in its primary source market the United States, and in particular the Northeast, we believe his appointment to this new post is key to enabling us to achieve those goals. We congratulate him on this appointment and are confident that he will continue to be a great ambassador for destination Jamaica.”

With a proven track record at growing markets even during economically challenging times, Rose will seek to bring his expertise and business acumen to further grow arrivals from the Northeast USA.

His career in the travel industry began in 1995 as a destination marketing consultant to several small tourism entities. He joined the Jamaica Tourist Board in 1998 as a sales representative for the mid-west region and was promoted to the post of district sales manager in 2007.

Rose is a graduate of DePaul University’s Kellstadt Graduate School of Business, where he pursued advance studies in Tourism & Travel Services Marketing Operations.

Go to www.visitjamaica.com for more.

In the photo

Philip Rose with Jamaica’s Minister of Tourism, Edmund Bartlett at Baxter Media’s offices in Toronto.